Still there is a lot of confusion and misunderstanding of Big Data. As more businesses are taking advantage from the knowledge provided by big data some clarity is starting to come out. Below is a great infographic by Teradata debunking five myths about Big Data:
1_ It’s just for IT
45% of big data deployments are for marketing
2_ It’s just hype; why invest in a passing fad
In the next two years, 73% of marketers plan to have a big data analytics solution implemented
3_ Big data is unstructured, so it’s too hard to use
Data Driven Marketing provides a framework to take insights from many data inputs and apply them to present, relevant and timely messages to customers consistently
4_ I control my data
Just 50% of marketers manage their data. Letting someone else start the conversation means you play by their SLA’s… will that work for your business?
5_ Big data will answer all my problems
42% of marketers struggle to leverage insights in campaigns due to lack of process
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