Gustavo Jabbaz

6 Jan 2014

Email Marketing Best Practices Infographic

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I was looking for fresh data about email marketing when I came across this great infographic from Lead Pages Blog ( It supports my previous post "Email Marketing for your Business Website". It also includes great statistical data, such as 45% of all email globally is spam (good point to follow best practices and avoid spam traps), or 68% of email users have acted on a marketing offer received by email in the last month.

Overall it shows how essential emails are for your online marketing strategy. On the technical front, it addresses the need for emails to have meaningful subjects and content so your audience will open them and act on the call to action.

Providing consistent and valuable content to your receptive audience can only help your lead generation.

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