17 Feb 2014

Your Successful Business Website

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Recently, I have created a series of posts responding to the most frequent issues I get about websites and on-line marketing.
The usual questions that come up again and again are:
Do I need a website when I can have a Facebook Page?
I'm not on Facebook nor Twitter why do I need to share links from my Website?
I heard I need to blog, how do I do that?
What is SEO and how do I get started?
Do I need a mobile website?

There are many misconceptions regarding social media, blogging, and websites in the business community. My goal is to clarify them with this collection of posts for the beginner.

For a Small Business, having a website has become an essential part of doing business. More than ever, online marketing (or better known as content marketing) is proving to be one of the most efficient ways to promote your business products and services. Even though social media and blogging have revolutionized and to some point evened the playing field (enabling Small Businesses to compete with larger more established companies); most Small Businesses still don't have a website let alone a strategy to integrate their online and offline marketing efforts.

Fortunately, the biggest impediment is the unknown and lack of understanding of what all this new internet stuff does. Therefore, you can learn and surpass the challenge; you don't need to become an expert in the field, but you should be able to have a clear understanding of what your business needs when it comes time to hire help for your online marketing plans.

Whether you are selling products online or just trying to promote your services your website needs to work for you. The days of having a static online brochure are gone, if your site is not generating leads or dollars for your business, then it is time to change.

There are many things you can do so your site can be an online success, and this is the list you will need at some point:

Yes, you need a Website
A website is a place where visitors will land and learn about what you have to offer. Keep it simple to the point with content that targets your audience only. And since you want more people to learn about your website make sure each page of your site is search engine optimized and has the social media plugins for easy sharing

Read more: The seven most important elements for a business website

Learn how content marketing can grow your business
Producing relevant and useful content for your audience (the customers you want to attract)is one of the best ways to engage a client, generate leads and become a leader in your business industry. You need a strategy so you can consistently produce content that encourages engagement and discussion and showcases your passion and knowledge, so your visitors know you are the best choice.

Read more: Content Marketing for your Business Website

Yes, you need to blog too
Blogging is an essential element of content marketing. Do you want visitors to keep coming back? Fresh new content is the best way to generate repeat visitors. Stay on topic, create content relevant to your audience and your business will gain credibility. Solve a problem for your visitor and you will gain loyalty. It is a winning formula and for maximum effectiveness make sure it content and site are search engine optimized and shareable in multiple social media channels.

Read more: Your successful business blog

The basics of SEO
Search engine optimization, the thing that determines how far up your business ends up on a search result page. Google’s mandate is to provide the best outcomes for the person searching; it doesn’t just look at the words entered in the search field but also to the meaning of the phrase. Great content that gets shared and talked about, produces the better ranking, and it is found by the people you want to reach.

Read more: SEO Search Engine Optimization For Your Website

These days, mobile sites are more important than ever
Mobile device adoption is massive (91% of all people on earth have a mobile phone), hence, a mobile website has become imperative for any business. Therefore, your website needs to fit in your visitors phone screen, not only that; they need to get to what they are looking for fast. Miss any of those points and they will move to the next website; your competitors most likely.

Read more: Your Successful Mobile Website

Use social media to distribute your content
Make no mistake; social media is your content distribution channel and the most efficient way to get more visitors to your website. Having a good presence in social networks where your audience is can increase your website traffic.

Read more: Social Media for small businesses

You didn’t ask, but email marketing should be top of your list
The best online marketing tool and still one of the most useful for converting leads into clients. Now that opt-in for newsletters and special announcements has become standard on most websites there is a significant benefit in nurturing those email lists. These are people that want to hear from you when you have something new to share.

Read more: Email Marketing for your Business Website

The list is not that big, but each item has its intricacies. Follow the links to each post for ideas on how to best use them. Your business will benefit when you have them all in place.

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