2 Dec 2013

Anatomy of Content Marketing Infographic

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Staying on the Content Marketing topic from my previous post (Content Marketing for your Business Website) here is this great infographic from Content+ (contentplus.co.uk), they use the human body analogy where content marketing is the heart of the body. It has significant statistical data for online user behaviour and the benefits of content marketing; some of the highlights:

Blogs on company sites result in 55% more visitors
Blogs give 97% more indexed links
70% of consumers prefer getting to know a company via articles rather than ads
Blogs are 63% more likely to influence purchase decisions than magazines

Anatomy of Content Marketing


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